01/20/03 Huffy® Sports and Jason Kidd Renew Endorsement Deal New Jersey Nets All-Star Guard Jason Kidd recently signed a two-year extension on his endorsement deal with Huffy Sports, a longtime NBA licensee and world-renowned sporting goods company. Under terms of the agreement, Kidd will continue to serve as Huffy Sports' official spokesperson and endorse the company's NBA-licensed products through the 2004-05 season. Kidd, the point guard for the defending NBA Eastern Conference Champions, will continue to be featured in promotions and advertisements for Huffy Sports' complete line of NBA-licensed products. The product line includes portable and in-ground basketball systems, backboard and rim combination units, sports tables and youth basketball systems. "Jason has been a wonderful addition to the Huffy Sports family," said Patrick Ehren, vice president of sales and marketing for Huffy Sports. "His dedication, leadership and outstanding performance on the basketball court have made him a fan favorite and the ideal spokesperson for our products." "With Huffy Sports being a leader in the sporting goods industry, and Jason Kidd being a leader on-the-court, this partnership makes perfect sense," said Sal LaRocca, senior vice president of global merchandising for the NBA. "A valued partner of the NBA since 1971, Huffy continues to stay ahead of the competition in product development, product quality and marketing, as evidenced by their relationship with Jason Kidd." Over the past year, Kidd has been involved with a variety of successful retail promotions and print advertising campaigns for Huffy Sports. One of the most successful programs was the "Play H.O.R.S.E with NBA-All Star Jason Kidd at NBA City in Orlando" retail sweepstakes. Four lucky winners from four participating retailers won a trip to Orlando to meet Kidd and test their skills in a game of H.O.R.S.E. The promotion, which was supported by in-store P.O.P. and retail circular ads, helped increase the sale of Huffy Sports product at participating retailers. Kidd, in the midst of one of his most productive seasons as a professional player, has enjoyed considerable success in the NBA. He is a five-time selection to the league's All-Star Game and has been named to the All-NBA Team in four consecutive seasons. "Huffy Sports is a natural fit for me," Kidd said. "As one of the biggest names in basketball, they help bring the game to people around the world. I look forward to continuing my relationship with the company." Huffy Sports Company is the world's leading manufacturer of home and institutional basketball systems. The company also offers a complete line of inflatable sports balls and other related sporting goods products. A division of Huffy Corporation (NYSE-HUF), the company manufactures and distributes three brands of basketball products: Huffy Sports, Sure Shot and Hydra-RIB. Each brand varies by price point and is marketed to a variety of end users. Huffy Sports Company products are available at mass-market retailers, sporting goods dealers and specialty stores throughout the world. For more information, please call 1-800-558-5234. With 29 teams in the United States and Canada, NBA games and related programming are broadcast to 212 countries in 42 languages. The NBA is one of the most popular and profitable sports and entertainment properties in the licensing world with NBA league and team products in stores across the globe, on the NBA Store on NBA.com, the NBA Store on Fifth Avenue in New York City and NBA City in Orlando. For more information about the NBA, visit www.nba.com. For interview requests and/or product photography, please call Brian Meehan at (262) 789-7630, ext. 133, or e-mail to brianm@celticinc.com.