01/20/03 Huffy Sports Showcases New Line of Inflatable Sports Balls at Super Show 2003 Huffy® Sports Company, the world's leading manufacturer of home and institutional basketball systems, will showcase its complete offering of inflatable sports balls at The Super Show®, Jan. 20, 21 and 22, 2003 at the Sands Expo Center - Venetian Convention Complex, Las Vegas. The company officially announced its plan to be a major supplier in the inflatable sports ball category last summer. However, The Super Show will be the first time the company displays its complete line of regulation and specialty balls, including: basketballs, footballs, volleyballs and soccer balls. During the show, Huffy Sports will be meeting with sporting goods buyers to demonstrate its "good, better, best" retail strategy for its new inflatable offering. For each product category (football, soccer, volleyball and basketball), the company offers balls at varying price points. Entry-level products are labeled under the Player SeriesTM, while mid-range fall under Performance SeriesTM and high-end are labeled Premiere SeriesTM. Balls at each price point are available in a variety of sizes. Huffy Sports will also showcase a variety of its specialty sports balls at the Super Show, including: OptixTM - Huffy Sports' Optix series features brightly colored, highly visible basketballs and soccer balls. These unique balls are available in a variety of colors, including neon orange or green. The basketball features alternating color panels (orange or green alternating with a synthetic leather-colored material). FrixionTM - Frixion sports balls, which include a football, soccer ball and volleyball, are made from a soft, easy-to-grip material that allows for optimum handling and safety. The ball is ideal for young children starting off in a particular sport. GripzTM - The Gripz football blends tradition with innovation. The middle of the football features traditional, synthetic leather while the tips of the ball are made from an ultra-grip, pebbled material for optimum handling. "Our focus in the inflatable market is simple," said Patrick Ehren, vice president of sales and marketing for Huffy Sports. "Product innovation, brand name recognition, packaging and competitive pricing are what set us apart - retailers have been very responsive." In addition to the company's new line of inflatable sports balls, Huffy Sports is rolling out a number of complementary products, including: soccer goals, the First & GoalTM football field marking kit, a kick ball set, foam sports balls and a variety of other sports products. Many of these items will be on display at The Super Show, booth 5355C. For more information about Huffy Sports' complete offering of inflatable sports balls and supporting products, call 1-800-558-5234. Huffy Sports Company is the world's leading manufacturer of home and institutional basketball systems. The company also offers a complete line of inflatable sports balls for sporting goods dealers and mass-market retailers. A division of Huffy Corporation (NYSE-HUF), the company manufactures and distributes three brands of basketball products: Huffy Sports, Sure Shot and Hydra-RIB. Each brand varies by price point and is marketed to a variety of end users. Huffy Sports Company products are available at mass-market retailers, sporting goods dealers and specialty stores throughout the world. For interview requests and/or product photography, please call Brian Meehan at (262) 789-7630, ext. 133, or e-mail to brianm@celticinc.com.