The Scoop

07/21/03
Glory and Limited Bounce into Target Near You

Inspired by Patriotism and Performance, Huffy® Sports Rolls Out New Basketballs.

If you are looking for a basketball offering enhanced ball handling and control - or you simply want to show your love of the country - Huffy Sports has the basketball for you. GloryTM, a patriotic red, white and blue basketball, as well as LimitedTM, a high-end composite leather ball, hit store shelves this August at Target® stores across the country.

"A little over a year ago, we officially announced our move into the inflatable sports ball category," said Patrick Ehren, vice president of sales and marketing for Huffy Sports Company. "Since that time, we've had success at retail with balls like Glory and Limited because we offer tremendous value for the price point. We've placed a premium on materials and craftsmanship, which allows us to offer a better ball for the money."

Huffy Sports' latest offering in the inflatable sports ball category is Glory, a red, white and blue youth- size basketball. With patriotism at an all-time high, Glory is perfect for those wanting to bring the colors of America to the basketball court. The ball's durable, high-grip rubber cover features wide shooting channels for increased ball control. Glory is suitable for all-weather, indoor/outdoor play and retails for $4.99 to $6.99.

Huffy Sports is also rolling out the Limited basketball, which is built for high-end performance and improved ball control. The ball's high-density composite leather exterior and wide beveled shooting channels help to improve ball handling and shooter rotation. The Limited basketball is designed for both indoor and outdoor play and retails for $17.99 to $19.99. Limited is the official basketball of NBA coach George Karl's summer basketball camps.

Huffy Sports Company is one of the world's leading manufacturers of home and institutional basketball systems. The company also offers a complete line of inflatable sports balls for sporting goods dealers and mass-market retailers.

A division of Huffy Corporation (NYSE-HUF), the company manufactures and distributes three brands of basketball products: Huffy Sports, Sure Shot and Hydra-RIB. Each brand varies by price point and is marketed to a variety of end users. Huffy Sports Company products are available at mass-market retailers, sporting goods dealers and specialty stores throughout the world.

For more information about the Glory and Limited basketballs, call 1-800-558-5234.

For product photography, please call Brian Meehan at 262.789.7630, ext. 133 or brianm@celticinc.com.