01/12/04 Huffy® Sports Launches New Ad Campaign Featuring Jason Kidd Six-Time NBA All-Star Featured in Print Ads Promoting NBA-Licensed Products. Huffy Sports Company, a world-leading manufacturer of basketball systems, sports balls and other sporting goods products, has launched a new print ad campaign featuring six-time NBA® All-Star and New Jersey Nets superstar, Jason Kidd. The new ads, which promote Huffy Sports' NBA team-identified products, launched in January and will run throughout the 2003-2004 NBA season. The print campaign consists of two full-page ads currently running in Hoop magazine, an in-arena publication of the NBA. The ads will run throughout the year, including the programs distributed at the NBA All-Star Game and Finals. Other non-NBA publications are also under consideration. Kidd signed on with Huffy Sports in 2002 to serve as the company's official spokesperson. Since that time, he has participated in various retail and consumer promotions as well as other advertising programs supporting Huffy Sports' NBA-licensed products. The product line includes portable and in-ground basketball systems, backboard and rim combination units, sports tables and youth basketball systems. "Jason has been a wonderful addition to the Huffy Sports family," said Patrick Ehren, vice president of sales and marketing for Huffy Sports Company. "He embodies all of what's good in basketball. He's a team player who believes in the fundamentals of the game. We feel those qualities best represent our company and our products." The main images used in the new print campaign were shot last summer at Kidd's home in New Jersey. The first ad features Kidd on his driveway leaning up against a portable basketball system featuring the New Jersey Nets logo. The headline reads, "Jason Kidd's favorite set of new wheels never leaves his driveway." The second ad features Kidd on his driveway along with four other youngsters. The headline proclaims, "Here's our team, now pick yours." Both ads encourage readers to visit huffysports.com for a list of retailers who can customize products with anyone of the NBA's individual team logos. For more information about Huffy Sports Company and its complete line of NBA-licensed products, call 1-800-558-5234. Additional information can be found online at huffysports.com. Huffy Sports Company is a division of Huffy Corporation (NYSE-HUF), a diversified sporting goods company, marketing basketball equipment, sports balls and other outdoor games under the Huffy Sports, Hydra-RIB® and Sure Shot® brands; bicycles and wheeled products under the Huffy®, Royce Union®, Micro® and Airborne® brands; golf equipment under the Tommy Armour®, Ram®, Teardrop® and Zebra® brands; snowboards and accessories under the LTD®, Lamar® and Sims® brands; Hespeler® hockey equipment; Volant® ski equipment; and a variety of action sports items including skateboards, inline skates, and helmets under the UltraWheels®, Rage® and Dukes® brands, and markets a variety of products as a licensee under Disney®, Oxygen®, Airwalk®, NBA® and NCAA® trademarks; and is a leading provider of assembly and merchandising services to retailers. Additional information about the Jason Kidd ad campaign can be obtained by calling Brian Meehan at 262.789.7630, ext. 133 or brianm@celticinc.com.