The Scoop

01/12/04
Huffy® Sports Signs Ball Deal with National Soccer League



The NSL is a professional, indoor soccer league beginning play in June 2006. The league will feature franchises in a minimum of eight markets across the country. League president, Sydney Nusinov, says the partnership with Huffy Sports is a great fit for the league because of the company's solid reputation within the sporting goods industry and its extensive channels of distribution.

"Huffy Sports is one of the most recognized sporting goods brands in the world," Nusinov said. "The company is committed to soccer and has the ability to market our league to the world. I couldn't think of a better partner for the National Soccer League."

Randy Schickert, president and general manager of Huffy Sports Company, feels the recent deal solidifies the company's position in the soccer category. "Over the past two years, we've gone to great lengths to position Huffy Sports as a leading brand in the inflatable soccer ball category. Through product innovation, superior craftsmanship and competitive pricing, we've made in-roads. Our association with the National Soccer League builds on our commitment to become a major supplier in the soccer industry."

Huffy Sports plans to launch its first NSL-licensed retail ball in conjunction with the start of league play. For more information about Huffy Sports Company and its recent partnership with the NSL, call 1-800-558-5234. Additional company information can be found online at huffysports.com

Huffy Sports Company is a division of Huffy Corporation (NYSE-HUF), a diversified sporting goods company, marketing basketball equipment, sports balls and other outdoor games under the Huffy Sports, Hydra-RIB® and Sure Shot® brands; bicycles and wheeled products under the Huffy®, Royce Union®, Micro® and Airborne® brands; golf equipment under the Tommy Armour®, Ram®, Teardrop® and Zebra® brands; snowboards and accessories under the LTD®, Lamar® and Sims® brands; Hespeler® hockey equipment; Volant® ski equipment; and a variety of action sports items including skateboards, inline skates, and helmets under the UltraWheels®, Rage® and Dukes® brands, and markets a variety of products as a licensee under Disney®, Oxygen®, Airwalk®, NBA® and NCAA® trademarks; and is a leading provider of assembly and merchandising services to retailers.

For more information on the National Soccer League, call 801-897-KICK or visit nationalsoccerleague.com.



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